Chín Đỏ
Location
125 Hue street, Hanoi
Area
130m²
Year
2026
Field
Construction, Interior Design
[overview]
Chindo
This project serves as a comprehensive design and build solution for a high-quality juice concept catering to a young, energetic demographic. The investor sought an open space that breaks away from conventional juice bar models to offer visitors an elevated, memorable experience. Beyond aesthetics and functional layout, the design optimizes upfront capital expenditure, establishing a flexible framework for future scalability and brand expansion.
[idea]
Design concept
The core distinction of this project lies in its creative exploration of the 'fruit farm' narrative—a familiar motif reimagined through a modern architectural lens. Inspired by vibrant fruit stalls, the core concept transforms the main counter into a dynamic mobile booth. The design embraces a youthful Retro aesthetic through a palette directly curated from nature and fruits, featuring three primary shades: Red, Yellow-Green, and Leaf Green. This harmonious color combination ensures a striking presence, establishing a distinct brand identity within the market.
Space layout & Experience
The two-story spatial layout is thoughtfully orchestrated to mirror a journey through agricultural fields. The ground floor serves as the 'harvesting zone' with an open configuration centered around the mobile booth counter, allowing guests to visually connect with the fresh ingredients. The upper floor represents the 'hillside retreat,' offering a more intimate atmosphere reminiscent of taking a restful break on elevated terraces. This seamless vertical transition invites customers not merely to enjoy a beverage, but to immerse themselves in an engaging spatial story.
Detail & Material
To bring the farm narrative to life, every architectural detail and material selection was meticulously crafted. The standout feature is the grid ceiling, inspired by the geometry of farmland plots with alternating red accent squares. Suspended at the center of each colored square are spherical pendant lights that mimic ripe fruit hanging from branches—a subtle nod to the brand's commitment to serving juices made strictly from naturally ripened, in-season fruits. Complemented by tactile, organic materials and high-contrast retro color techniques, the interior stimulates multiple senses, giving guests a tangible connection to nature's freshness.
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